Bradley University Athletics

Bradley Announces Partnership with Under Armour

Under Armour is the new outfitter of Bradley Athletics

Bobby Parker, Associate AD for Communications General 6/4/2018 8:26:00 AM

PEORIA, IL – Bradley University and Under Armour, Inc. (NYSE: UA, UAA) announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment has become the official outfitter of Bradley Athletics beginning June 1.

As part of the multi-year agreement, Under Armour will provide on-field and training gear for 15 varsity sports. Additionally, Under Armour will outfit members of the athletic department, including coaches and staff.

"We are thrilled about our new partnership with Under Armour," said Chris Reynolds, Bradley University Vice President for Intercollegiate Athletics. "Under Armour has distinguished itself as a nationally-known and respected leader in the development of performance products through the use of innovation and technology. The commitment to excellence of Bradley Athletics is shared by Under Armour and this relationship is consistent with our focus on providing our student-athletes the best opportunities to succeed."

The new official outfitter agreement includes marketing entitlement that will complement Under Armour's brand marketing campaigns through print and venue presence at the University.

Bradley University joins the Under Armour roster of NCAA partners that includes The University of California, Los Angeles; The University of California, Berkeley; University of Wisconsin; University of Notre Dame; Naval Academy Athletic Association; University of Maryland; Texas Tech University; Northwestern University; University of Cincinnati; Boston College; University of Utah; University of South Carolina; and Auburn University.

About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness™ platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.

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