Bradley University Athletics

Bradley Athletics Launches BUild Program

General 10/5/2022 1:00:00 PM

Bradley Athletics is excited to announce an expansion of its partnership with INFLCR, as student-athletes and supporters will now have access to the Braves Exchange through the BUild Program. Bradley Athletics launched the BUild program to help student-athletes build knowledge, opportunities and their brand within the Name, Image and Likeness guidelines.

"Our BUild program was created to assist our student-athletes in maximizing their NIL opportunities," said Bradley Vice President for Intercollegiate Athletics Chris Reynolds. "In partnership with INFLCR, the Braves Exchange will connect our student-athletes to the marketplace in alignment with the evolving intercollegiate athletics landscape. As we strive to develop the leaders of tomorrow and champions in life, the BUild program will enable Bradley Athletics to support our student-athletes in this manner as they thrive academically, competitively and in the community."

The Braves Exchange will give student-athletes greater access to promote their brand and identify NIL opportunities, while providing approved supporters with a customized portal for communicating with the student-athletes and fulfilling NIL transactions. In addition, the mobile app will provide student-athletes with real-time content access from media partners and a learning portal with educational videos on topics including brand strategy, compliance, finance and business best practices.

"Dr. Reynolds and his staff continue to prioritize their student-athletes' success by providing the proper resources for their student-athletes in the NIL era," said INFLCR Founder Jim Cavale. "Adding the Braves Exchange will supply an even more comprehensive NIL solution for Bradley student-athletes, connecting them with their community and maximizing their wallet share in the process."

Bradley joins more than 50 colleges nationwide utilizing the local exchange for their student-athletes.

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