Peoria, IL –  The Bradley University Women's Basketball team has announced a new Name, Image, and Likeness (NIL) partnership with Jones Bros. Jewelers. As part of the deal, each member of the team will receive a pair of diamond stud earrings.

"This partnership speaks to the investment of the Peoria community in our young women.  Bob and Mia Woolsey are lifelong Peoria residents, who value our players as students, athletes, and role models. They have found a creative opportunity to utilize NIL in a way that is mutually beneficial for Bradley Women's Basketball, Jones Bros. Jewelers, and the city of Peoria," said Bradley Women's Basketball Head Coach Kate Popovec-Goss. "We are tremendously grateful for their belief in our players and the opportunity to sparkle and shine!"

In conjunction with the NIL partnership, Bradley Women's Basketball athletes participated in the production of promotional commercials for Jones Bros. Jewelers that will be featured on television within the local market.

Bob Woolsey, Chief Inspiration Officer at Jones Bros. Jewelers added, "Coach Pop and her team bring a lot of excitement and energy to the Central Illinois area. Jones Bros. Jewelers is excited to celebrate the hard work and dedication they have put in over the years to get to this point. We are excited to see the team sparkle, shine and rock and roll this 2024-2025 season. "

This initiative marks the first NIL partnership for the Bradley Women's Basketball program and is among one of the first of its kind at this level nationwide. 

Bradley Women's Basketball will start its season with an exhibition inside the Renaissance Coliseum on Saturday, November 2nd against Knox College at 2:00p.m. CST.