PEORIA, Ill. – Following the NCAA's groundbreaking approval of the most valuable and visible sponsorship opportunity in college athletics, Bradley Athletics and Learfield's Bradley Sports Properties are teaming up to identify the Braves' first-ever jersey patch partner. Jersey patch sponsorship, available immediately for all 15 of Bradley's varsity programs, provides unprecedented year-round visibility across television, streaming, in-venue, web, social, and digital channels – generating more than 6 million impressions annually.
"This is a significant opportunity for us to align with a brand who sees this as a chance to partner with Bradley Athletics in a manner that helps support our student-athletes and our mission to provide them with a premier experience academically, competitively, and in service to our community. "The partnership will provide a platform that creates an authentic connection with our deeply engaged Central Illinois fanbase and provides a reach far beyond the state with the national exposure our athletic programs receive."
The Braves deliver one of the most ardent fanbases in Illinois, with fan data on more than 225,000 known Bradley fans. Across the entire Bradley Athletics program, more than 7 million viewers tuned in to watch the Braves on TV over the last three seasons while nearly 200,000 filled facilities for Bradley home and road games during the 2024-25 season. Bradley Men's and Women's Basketball alone delivered north of 1.6 million TV viewers and 105,000 regular season attendees with year-over-year viewership and attendance trending up for both programs. When coupled with additional assets available through Bradley Sports Properties such as digital marketing services, NIL activation, storytelling video content, and school intellectual property integration, jersey patch sponsorship provides the most lucrative opportunity ever to create authentic connection with the most passionate fanbase there is – college sports fans.
"The ability to have a true ally stitched into the fabric of Bradley Athletics will be a game changer for both of our brands," said Parish Mason, General Manager of Bradley Sports Properties. "Not only is it a first-of-its-kind opportunity for unparalleled impact on brand visibility, but it provides the resources necessary to advance Bradley Athletics in the new era of college athletics."
Bradley Sports Properties, the locally based team of Learfield – the leading media and technology powering college athletics – is the exclusive multimedia rights holder for Bradley Athletics and collaborates with the Braves on all sponsorship opportunities. In a short time, Learfield has already shown success in delivering impactful jersey patch partnerships across the college athletics ecosystem with the likes of Arkansas, Wisconsin, UNLV, Memphis, Wyoming and Omaha.
If you or your brand are interested in jersey patch partnership or additional sponsorship opportunities, please contact Bradley Sports Properties General Manager Parish Mason today at parish.mason@bradleysportsproperties.com or complete our interest form.
